Just as when you start any new business or tackle any new design, you need to know who you’re talking to. Sometimes, your audience is your boss, determining whether or not you’re doing a good job in your role. Other times, it’s the growing number of followers on your Instagram page. While it’s important to follow your own beat, you have to keep your audience in mind—and with any luck, if you position yourself correctly, your audience will be the kind of people who are interested in what makes you who you are.
Start by building a profile of your typical audience; who they luxembourg mobile database are, what they like and don’t like, and what other brands they associate themselves with. If it helps, give them a face and give them a name to round out your idea of them as much as possible.
Don’t forget to check out your competition. What other brands that occupy the same market do the consumers you’re describing typically associate with? If you’re a designer, look for other designers with similar strengths and similar styles to see how they appeal to their customers. If you’re working on a design for your organic cafe brand, look at popular organic cafe brands to see what they’re similar to and how they’re different. This is a great starting point for finding gaps in the market.