Start by identifying the qualities or characteristics that set you apart from your competitors or colleagues. What have you done recently — this week — to set yourself apart from the crowd? What do your colleagues or clients consider to be your greatest and most obvious strengths? Your most noteworthy as in, notable personal trait?
Let's go back to the comparison between Brand You and Brand X - the way corporate giants create brands. The standard model they use is feature-benefit: every feature they offer in a product or service creates an identifiable and distinguishable benefit for their customers or clients. A distinctive feature of Nordstrom's department store is the personalized spain mobile database service it provides to each and every customer. Customer benefit: a feeling of receiving personalized attention - and all the options of a large department store.
Do you deliver your work on time, every time? Your internal or external clients receive reliable services that meet their strategic needs. Do you anticipate and resolve problems before they become crises? Your clients save money and peace of mind simply by having you on the team. Do you always complete your projects within the allocated budget? I can’t name a professional services firm whose clients don’t get mad at cost overruns.