An online prize competition can be used to promote company products or services , but also the brand itself.
In this regard, we can refer to the case of Linkem Sound which, to promote the arrival of broadband service in the Municipality of Rome, created several contests with exclusive prizes up for grabs, namely the possibility of participating in the concerts of Irene Grandi and Carmen Consoli, organized at the Museo del Genio, a location the public.
Goal: Social Engagement
Why an online contest is ideal for creating engagement code number of philippines on social networks is easy to say. When a prize is offered, whether it is of modest value or exclusive, the users themselves create a lot of buzz on social networks, through actions such as likes, reactions, shares and comments. These actions significantly increase the organic reach of the promoting company's page, thus creating engagement within the community itself.
Learn more with “ 5 effective techniques to improve the Engagement Rate on Social Media”
Objective: Brand Awareness
Brand awareness , otherwise known as brand notoriety , is another goal that can be easily achieved by creating and launching an online prize competition. If the company promoting the online contest offers high-value prizes related to the company's business, it will be much easier for the user or potential consumer to position the brand within the target market, recognizing it even in subsequent purchase phases.