What is a pet influencer?

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badsha0025
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Joined: Sat Feb 01, 2025 9:29 am

What is a pet influencer?

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In the past 10 years, it is estimated that more than, or equal to 45% of the world’s population actively uses social media (InfluencerMarketingHub, 2021). This influx of web users has generated new forms of marketing for brands. This includes, though not limited to, social media posts, collaborating with online personalities a.k.a influencers, and even ensuring the brand’s online accessibility.

Following the success of videos such as Keyboard Cat or Kabosu the Shiba Inu (a.k.a Doge), brands have also started to recognize the potential of engaging with online animal personalities. These influencers, or rather, pet-influencers introduce cute and adorable content that can help to elevate one’s marketing strategies to a whole other level of engagement.



Termed by WorkingwithDogs, a pet influencer refers to an “insta famous” dog, cat, rabbit or critter with a large following on social media. Instagram in particular, is the preferred choice for pet influencers. These animals greece phone data are then able to endorse, or provide their “paws of approval” to a product or service through photos and videos!

Just like human influencers, they endorse products that are believed to be beneficial for their community. The appearance of pet influencers is partially due to the changing nature of pet ownership, in which pet owners grow increasingly dependent on online information for tips and insight into pet parenting. These pet influencers utilize their audience’s need for advice and demonstrate innovation through promoting pet products on their platform.
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