Pets have higher engagement rates

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In the world of social media, it is important that influencers actively engage with their followers. Likewise, it is just as important that their followers respond. An account’s ability to successfully engage with its followers is determined by its engagement rate.

According to SpeakRJ, celebrity Kim Kardashian’s Instagram account has an engagement rate of 1.68%. In comparison, gorgeous wolfdog @loki has an engagement rate of 2.51%, garnering over 50k likes for each post.



Photo Credit: Instagram @mercedesbenz

Mercedes Benz is one such brand that has taken advantage of the power of pet germany phone data influencers. Working with @loki, the brand elevated the image of their all-new sports utility vehicles through featured Instagram posts as well as via Virtual Reality videos that showcase the vehicle in all its glory.

The brand’s innovation in collaborating with @loki helped to reinforce the car’s suitability for high terrain as well as boost its image of being a pet-friendly vehicle.