Must-know cart abandonment statistics
Posted: Wed Feb 05, 2025 8:58 am
Cart abandonment is a major issue that affects most ecommerce businesses. As we mentioned above, nearly 70% of all carts are abandoned.
The type of device your customers are shopping on can play into your company’s cart abandonment rate. According to the study linked above, the average cart abandonment rate per device is:
Desktop: 69.75%
Smartphone: 85.65%
Tablet: 80.74%
The time of year impacts cart abandonment as well. For example, the surge in people shopping online during Black Friday and Cyber Monday typically results in a higher cart abandonment rate due to the higher number of shoppers.
Some people who abandon their carts do eventually come back to buy the items. Statista’s 2021 study of U.K. shoppers uncovers the following interesting information about consumers’ post-abandonment behavior:
A visualization of the top 4 things customers do after abandoning germany phone data their carts, information written below the image.
Source: Statista
31% return at a later date to purchase on the same website
26% purchase the item online from a different retailer or ecommerce business
23% weren’t looking to purchase and didn’t return to buy
8% go to a physical store for an item
In order to know where the majority of your customers fit into these numbers, it’s important for you to first understand why your customers are abandoning their carts and leaving your ecommerce site before they can checkout.
The type of device your customers are shopping on can play into your company’s cart abandonment rate. According to the study linked above, the average cart abandonment rate per device is:
Desktop: 69.75%
Smartphone: 85.65%
Tablet: 80.74%
The time of year impacts cart abandonment as well. For example, the surge in people shopping online during Black Friday and Cyber Monday typically results in a higher cart abandonment rate due to the higher number of shoppers.
Some people who abandon their carts do eventually come back to buy the items. Statista’s 2021 study of U.K. shoppers uncovers the following interesting information about consumers’ post-abandonment behavior:
A visualization of the top 4 things customers do after abandoning germany phone data their carts, information written below the image.
Source: Statista
31% return at a later date to purchase on the same website
26% purchase the item online from a different retailer or ecommerce business
23% weren’t looking to purchase and didn’t return to buy
8% go to a physical store for an item
In order to know where the majority of your customers fit into these numbers, it’s important for you to first understand why your customers are abandoning their carts and leaving your ecommerce site before they can checkout.