How to calculate your cart abandonment rate
Posted: Wed Feb 05, 2025 8:56 am
The formula to calculate your cart abandonment rate is:
[Completed purchases / Carts created] x 100 = Cart abandonment rate
Online shopping is a bit like browsing a shopping mall because you can browse a wide variety of stores without much buying intent. You may carry a few items around the store while you consider buying them, but you georgia phone data may put them down on a shelf and leave for another store — especially if the store associate doesn’t catch you in time to close the sale.
Shopify cart abandonment represents the online version of that lack of commitment — with even less commitment because online shoppers can get distracted by a text message or leave your store without moving an inch. Fortunately, you can tweak your Shopify store to reduce cart abandonment, just like the in-store associate.
But before we share the steps you can take, let’s explore the frequency and impact of the overall Shopify cart abandonment problem.
[Completed purchases / Carts created] x 100 = Cart abandonment rate
Online shopping is a bit like browsing a shopping mall because you can browse a wide variety of stores without much buying intent. You may carry a few items around the store while you consider buying them, but you georgia phone data may put them down on a shelf and leave for another store — especially if the store associate doesn’t catch you in time to close the sale.
Shopify cart abandonment represents the online version of that lack of commitment — with even less commitment because online shoppers can get distracted by a text message or leave your store without moving an inch. Fortunately, you can tweak your Shopify store to reduce cart abandonment, just like the in-store associate.
But before we share the steps you can take, let’s explore the frequency and impact of the overall Shopify cart abandonment problem.