There is no paid advertising on Clubhouse, but advertisers can still reap the benefits
Posted: Wed Feb 05, 2025 6:39 am
While Clubhouse is composed of individual users versus company profiles, the app is brimming with opportunities for brands to connect with consumers more intimately. Advertisers can view rooms as audiences, and instead of pushing a product in a branded ad, an executive or founder can become the value prop as the room’s host.
Studies have shown that consumers are loyal to brands they follow on social media because they feel a personal connection. Clubhouse allows companies to go a step further and simulate that same sentiment using a estonia phone data human “face” (or, in this case, a voice), providing a vertical for brands and consumers to connect as if they are friendly acquaintances.
Clubhouse users can provide valuable feedback for brands.
Joining a room on Clubhouse can feel a lot like hitting “play” on your favorite podcast — only in this scenario, you have the option to contribute to the conversation. This direct and open communication line can be as valuable to brands as customer reviews and satisfaction surveys.
Brands should lean in and listen to what consumers are talking about, interested in and engaging with. Businesses could tap into user insights to influence advertising strategy, product development, brand initiatives, CSR programs and much more.
Studies have shown that consumers are loyal to brands they follow on social media because they feel a personal connection. Clubhouse allows companies to go a step further and simulate that same sentiment using a estonia phone data human “face” (or, in this case, a voice), providing a vertical for brands and consumers to connect as if they are friendly acquaintances.
Clubhouse users can provide valuable feedback for brands.
Joining a room on Clubhouse can feel a lot like hitting “play” on your favorite podcast — only in this scenario, you have the option to contribute to the conversation. This direct and open communication line can be as valuable to brands as customer reviews and satisfaction surveys.
Brands should lean in and listen to what consumers are talking about, interested in and engaging with. Businesses could tap into user insights to influence advertising strategy, product development, brand initiatives, CSR programs and much more.