Social Media? Google Ads? Email? Let Data Be The Compass

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Finding out which acquisition channels to focus on by using analytics tools and harnessing on your ecommerce data will help you spend more wisely to bring traffic to your online store. It’s more beneficial to be intentional with ad spend than it is to use a shotgun approach and hope that something sticks. Focusing on the right marketing channel, where your customers are most predominant especially with online stores that are just starting out is just good business.

Another good idea is figuring out where your audience is most active on social media and then beginning to build a brand community there. Our data show that with subscription programs, customers are less likely to churn czech republic phone data when they feel a part of a brand community. That ecosystem centred around your products becomes your best brand advocates. That’s so valuable when data show that 74% of consumers identify word of mouth as a key influence in the purchasing process.

Let’s look at another real world example of running successful marketing campaigns and levaring ecommerce data to boost overall revenue.

Waiakea, a premier sustainable Hawaiian volcanic water brand, wanted to scale their DTC ecommerce business with help from MuteSix and ReCharge powered subscriptions. With data that shows that customers are more likely to purchase and subscribe if they’re first educated on the benefits of a product a plan was put in place.