The top-used emojis in Memorial Day campaigns from 2020 were

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Memorial Day 2020: Original Data & Recap
When planning out your holiday campaigns, you should take a look at what happened last year. Here are some metrics pulled from brands using Postscript.

Memorial Day is not a gift-giving holiday that requires subscribers to purchase in advance so that items can be shipped in time for the holiday. Instead, in 2020 most campaigns and promotions related to Memorial Day were sent out during the long weekend itself and offered special discounts in celebration of the holiday.

The volume of text message marketing campaigns sent was slightly higher (2.8x) on Memorial Day compared to other Mondays in the month surrounding Memorial Day. The majority of campaigns (36%) were sent on Memorial Day 2020. 17% were sent on Friday before the long holiday weekend, and the rest were sent on other days.

The revenue generated from campaigns sent on Memorial Day Monday croatia phone data was 2.1x higher than the average revenue generated from campaigns sent on Mondays in the month surrounding Memorial Day.

The fact that the revenue generated didn’t scale with the number of messages sent on Memorial Day implies a lower average EPM (earnings per message) compared to the typical Monday campaign, but this actually makes sense. Many brands sent full-list campaigns on the Memorial Day holiday (including to subscribers who may be disengaged or unlikely to purchase), which tends to lower EPM compared to typical campaign sends segmented to target high-value subscribers. A quick way to combat this is to segment your list, which will decrease the amount of credits you use and results in better earnings for you.



Usage of the sun emoji was also trending upward in the Memorial Day campaigns compared to its usage in the earlier months of 2020 — which makes sense for more “start of summer”-themed campaigns.