Life After Shark Tank Fame

[badsha0025]

Felix: So education seems to be a critical component of your marketing strategy, how are you going about educating potential customers?

Kelley: Just through ads. We have a lot of educational ads out. What our product is, what it does, the science behind the product, and then where they can purchase it. It’s a mixture of things. I don’t know if you know, we’re a Shark Tank company. We had the chance to be featured on Shark Tank in 2019. That was because of my marketing. I’m self-taught, and it ended up catching the eyes of a producer at Shark Tank, and they tracked me down, and they encouraged me to audition for the show.

A Bug Bite Thing on a keychain backdropped by a countertop.

From working out of her house, Kelly scaled quickly after the Shark colombia phone data Tank exposure and moved to a 5000 sq and expanded to a team of over 30. Bug Bite Thing
There’s a whole combination of things going on now that I think is driving the success of Bug Bite Thing. We’ve got the Shark Tank validity, we’ve got retail, we’ve got international happening, we’ve got social media, we’ve got e-commerce. We’re branching wherever we can. We’re currently in 52, distributing in 25 countries.

Last year, we had so much growth. Prior to Shark Tank airing, I was running inside my house. I had two employees. It was very small potatoes. When we aired on Shark Tank, we had to move very quickly. We moved into a 5,000 square foot facility. We outgrew that, so then we moved into a 10,000 square foot facility. We have over 30 employees now, this is all in just over a year. We had to figure everything out really quick and do the best we can.