What is a customer data platform? CDPs explained

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Customer data platforms (CDPs) are much easier to establish and maintain than a traditional data warehouse. However, if you want to enjoy the full benefits of this ready-to-use and off-the-shelf solution, then you need to employ a CDP management strategy. This way, you can ensure that your CDP is always providing you whatsapp saudi arabia with the highest possible level of insight.

In this blog, we’ll discuss how to manage a CDP and the benefits you’ll receive from actively managing the platform. But first, let’s have a quick refresher on what a customer data platform is and the data it requires.

In 2013, respected analyst David Raab defined a customer data platform as ‘a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems.’



Essentially, this means that a customer data platform (CDP) is a pre-built system that centralises customer data and makes it available to other systems. This data can then be used for marketing campaigns, customer service initiatives, and customer experience surveys.