The 3 types of Pardot/MCAE email testing

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Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The possibility of sending direct and personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky , as there could be errors that affect the perception of the message by the recipients.



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The testing option for email previews


In this regard, Account Engagement/Pardot , a leading marketing automation tool , offers a valuable feature that allows us to preview how our email will look before sending it : the testing option. This philippines whatsapp number example tool, located on the right side of the Account Engagement/Pardot building, allows us to perform tests without having to send the email to our clients definitively.



The primary function of this option is to ensure that our message and design are displayed correctly on all devices and email clients used by our recipients.



3 types of tests in Pardot/MCAE


Pardot/MCAE email testing types


To do this, Account Engagement/Pardot offers us three testing options :

Send to Test List : in this case, we will choose a list to receive the email as a test . This option is often used, for example, when approval depends on more than one person in a department.

Send to Individual Emails: In this option, the email is sent to a single person to check that everything is okay. This is useful for doing a final check before sending it.

Rendering Tests: If you have the advanced email analysis package, this option allows you to see how your email would look on different clients and mobile devices , thus providing the possibility of making small changes.