Such a labor dispute is tempting. But that is precisely where the main danger lies: this strike could be concrete proof - and possibly a pretext - for some publishers that they can do without them. It would be a real shame if the SDA had proved that it was dispensable by going on strike. During the four days of the strike, the Swiss newspapers were published in the usual volume and did not have any white space. Moreover, very few readers are likely to have realized that something was missing.
The author knows that in recent days some vietnam rcs data publishers have been toying with the idea of giving up their SDA subscription in the future. This is primarily for cost reasons. If the media is doing badly, savings have to be made everywhere: the not-so-cheap SDA is a (too) tempting object for such considerations.
And that is precisely the crux of the whole story. Nowhere has digitalization had such a massive impact as with news agencies. Gone are the days when they had a monopoly on information. Nowadays, news is available free of charge on all possible and even impossible channels such as Twitter or elsewhere on the Internet.
The four-day strike showed one thing above all: larger media such as the NZZ or the Tagi can exist without the SDA, but for smaller newspapers and free papers such as 20 Minuten, it is still indispensable in daily business. We must build on this realization. That is why the SDA leadership's plans to adapt more to customer needs are to be welcomed. agency is a step in the right direction.