This is good news for
Posted: Tue Feb 04, 2025 4:10 am
When asked about the distribution of media budgets across the various media, 55 percent of companies reported a strong increase in online media and a decrease in all other marketing investments (print, sponsorship, direct marketing, TV, etc.). all media companies with expanded digital platforms. This is bad news for radio, TV and print media. But switzerland rcs data it is also bad news for all CEOs and marketing and communications managers. They are facing major challenges due to the complexity of online media.
Nobody knows – but everyone knows better
Let's start at the very beginning and with the knowledge of a 50-year-old CEO: For years, marketing and communications managers have presented him with the best media price/performance ratio based on the price per thousand (how much does 1,000 contacts cost in a medium). Contact means "theoretically speaking". This main criterion was used to decide which media a company would invest in. I call this the primitive media planning of the last century.
Nobody knows – but everyone knows better
Let's start at the very beginning and with the knowledge of a 50-year-old CEO: For years, marketing and communications managers have presented him with the best media price/performance ratio based on the price per thousand (how much does 1,000 contacts cost in a medium). Contact means "theoretically speaking". This main criterion was used to decide which media a company would invest in. I call this the primitive media planning of the last century.