Use contrasting colours for comparison

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phonenumber
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Joined: Sun Dec 22, 2024 8:55 am

Use contrasting colours for comparison

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Tip: You can easily create your own custom themes using your brand colours, fonts and logo in the application settings in Apteco Orbit dashboards.

Brand colour dashboard

2. Select colours with care
Be careful when selecting colours to download free usa email database ensure that get the right message across. Take into account your audience, brand, competitors, region etc. Also consider how you want your audience to feel – for example, blue could help your audience to relax whereas yellow could generate excitement and fun.

Dashboard blue

Dashboard yellow

Colours that are directly opposite one another on the colour wheel have the highest contrast – such as blue and orange,
purple and yellow or red and green.

Image

When comparing two data sets, you can simplify data and help viewers to see the big picture by using contrasting colours.

Just as a side note, red is great for attention grabbing, but can be overwhelming to the senses, so is best used in small doses.
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