It was to be expected that the advertising market would not be particularly keen on a pure e-paper. People who advertise in print believe unshakeably that only print works, and they disappear when paper disappears. almost nothing left is more of their own fault.
The problem is that although "Ostschweiz am qatar rcs data Sonntag" was digitized from a purely technical point of view, it did not benefit from any of the advantages that digitization offers. For example, it is not possible to click or tap on the ads in the e-paper - if there are any. And yet that is precisely what makes online interesting for advertisers: bringing readers directly to you. The problem with an ad in a traditional printed newspaper is that you lie in bed in the evening and remember that great 2-for-1 offer - but with the best will in the world, you cannot remember whether it was Migros, Coop, Aldi or Lidl. The classic media disruption.
And above all: M for Migros, M for media. With a budget of around 260 million francs a year, Migros is the largest advertising client in Switzerland, even after a cut of 30 million. Migros is - to put it a little pointedly - the largest media sponsor in the country. And by the way:
the group on Limmatplatz still makes higher profits pro rata than most Swiss publishers.