Continuing as before is not an option. and the Thai Central Group appear to have done their homework in terms of brand strategy. Their goal: Globus should develop into the "leading luxury department store group in Switzerland with a strong national identity."
The question is whether, from laos rcs data the customer's perspective, a new luxury department store chain is even needed and how Globus differentiates itself from the competition. The planned focus on "luxury with a strong national identity" is promising and is even reflected in the company's history. In the 1920s to 1950s, Globus sourced 85 percent of its goods from Swiss suppliers and three quarters of these were manufactured in Switzerland.
The Globus repositioning has a lot of potential to help the brand regain its shine and profitable growth. The attractiveness of every strong brand is the result of the top performances of the past. Since 1892, Globus has pursued the luxury claim of offering people "unique worlds of inspiration with exclusive products, sensual shopping experiences and excellent service".