Introduction to current trends in Marketing Introduction to Current Trends in Marketing Nowadays, there are many markets offering the same products; that is why, when it comes to differentiating ourselves from other stores, it is necessary to develop a good brand experience strategy . Among them, the following stand out: Metaverse : This is a digital reality that can only be accessed with digital devices and in which you can interact with other users. For example, with virtual or augmented reality glasses . Each user will have an avatar to interact in this reality. World without cookies: There are many legislative changes that protect and guarantee user privacy .
In 2024, the focus is on first-hand data, also known as skype database first-party data . Google and Facebook are already working to offer alternatives. Quality content over quantity: Google has made core updates to provide reliable and quality answers to its users. From now on, it will take into account the domain authority for a given topic and that of the content writer. Featured snippets in Google searches: There is a growing trend to perform searches via mobile devices . you to obtain the you are looking for without having to click.
Featured snippets allow information
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