Companies must ensure that this is the case, since respect for data privacy is a non-negotiable aspect of any good marketing practice worth its salt. After a few years in which certain practices were not legal due to the absence of specific regulations for the Internet and digital channels, this regulatory gap has been filled to respond to the problems that have arisen and also to respond to the growing demands of consumers themselves.
This is how we have arrived at today, where we have a telegram filipina clear and precise framework that shows us the way to develop a content strategy that respects data privacy . And here we are going to tell you how to do it.
Content strategy
What is the relationship between data and content marketing?
For content creators, data is a fundamental 'raw material' . The goal is to tell stories and transmit unique experiences that capture the audience's attention and generate empathy or positive reactions. So, before tackling their creative processes, they need to know their prospects and clients , in order to adjust to their tastes and interests and narrow down - and even personalize - their messages.
However, the way in which they obtain, manage and use this data determines their work. Today, online privacy is a fundamental aspect for users, because as brands and consumers have increased their interactions in the digital sphere, new situations and problems have arisen . This has led government agencies to legislate so that users see the privacy of their data respected .
So, at this point, it is interesting to note that content marketing makes it easier for people to control their data than digital marketing . The difference is that, in the first case, users have a greater ability to choose what they consume, since they will normally have previously given their consent to receive that message; while, in the second, communication can be carried out in a more direct and intrusive way, as occurs in display campaigns .