5 important social media metrics and how to calculate them

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Reddi2
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Joined: Sat Dec 28, 2024 8:54 am

5 important social media metrics and how to calculate them

Post by Reddi2 »

Before we dive into some specific KPIs, let me say this: The metrics from the analysis tools of Facebook, Instagram, etc. do not necessarily reflect the metrics that are important for your company. Which KPIs you should include in your reporting depends heavily on the objectives of your social media marketing strategy . Do you want to expand your reach , increase engagement around your brand, or specifically increase the conversion rate ? For each of these goals, there are certain metrics that can be used to measure the success of measures.




Social Media KPIs (2)



This remarkable overview shows how many metrics can be used vietnam phone number data for social media analysis. Whatever metrics you are examining for your company, you should definitely have heard of the following KPIs. As a digital marketing agency, we evaluate these five metrics, among others, as part of our social audit.



# Followers / Subscribers
When it comes to social media metrics, most people probably think of followers or subscribers first . Many social network users see the number of followers as the ultimate measure of their success. After all, this number provides information about the organic reach of an account.



Social Media - Followers, Likes and CommentsSocial media metrics include likes, comments and followers.



The algorithm behind it is simple: the more followers you have on Instagram, for example, the greater the visibility of your posts. From a business perspective, however, this KPI is only of limited significance. Likes are given quickly and do not imply any real interaction with your content.
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