The transformer model

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The esputnik experience esputnik is also actively implementing transformative models in its solutions. In particular, two years ago they presented a new version of the recommendation algorithm based on gpt. This was the most noticeable improvement in the company's 12 years of existence, and the results were not long in coming. Read also: how new ai algorithms increase the effectiveness of marketing campaigns impressive results thanks to new algorithms in different industries, transformative models have different effects, but they always increase efficiency.

For example, in the electronics sector, oman cell phone number the increase in sales from the recommendation block reached +40%. Other sectors, such as tools, showed an increase of +20%, and in the fashion and accessories industry, sales through recommendations increased threefold!twofold increase in sales thanks to recommendation blocks. how does it differ from traditional ones? , unlike traditional algorithms, is able to take into account the context.



It can understand the logic and sequence of relationships between products. While the traditional model simply “sees” product views and is based on this, the transformer model analyzes the overall context. How traditional algorithms and transformer models model sees that a user has viewed a bike, water bottle, and sports gloves, it will simply suggest additional sports products.