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So, what exactly is a content calendar? A content calendar is a marketing roadmap plan that outlines when specific content should be created and published based on user needs, business priorities, potential ROI, and seasonality. Simply put, a content calendar allows teams to determine their upcoming content marketing strategy. How do I build my own? Step One: Gather Your Research and Insights The first step in building your own content calendar is gathering data. One approach is to complete a content gap analysis to determine which service lines have opportunities for expansion or optimization. Another option is to use your paid search data to look at the areas where we get a lot of paid conversions but have less organic visibility (page 2+).


Ultimately, the goal of this step is to make a list of mint database everything you want to optimize or create for your website. Read more about creating a data-driven content marketing strategy Step 2: Understand Seasonality Okay, great. You've got a ton of content ready and waiting to be published! Before you start sending content live, stop and think: ? For example, if you're an e-commerce site, you probably won't post content about Valentine's Day gift ideas in June. Paste Image 0 124 Here are a few ways to find seasonal trends in topics: Google Trends (shown above) Keyword Planner’s MSV Monthly Data Paid Search Campaign Monthly Conversion Rates Google Analytics We know content “matures” in search engines ” It takes at least 100 days, so you need to plan according to the topic.