Google Trends : It's free and allows you to know how often a term has been typed into the star search engine, with the possibility of viewing the data by region and language.
Google Keyword Planner : it will tell you the number of monthly searches, the competition for each keyword, the cost per click on Adwords. It is also one of the only tools where you will find data on the how to build phone number list local market .
Keyword Planner io : The free version gives you keyword suggestions, but not the number of monthly searches.
Ubersuggest , Neil Patel's tool ( who we met in Boston in September ) allows, among other things, to find content ideas from a simple keyword, but also to analyze in detail the domain of any competitor.
MOZ : A world-renowned SaaS (software as a service) tool that offers a suite of resources to help businesses understand and improve their SEO. Available in English only.
SEMRUSH : One of the world leaders, if not the leader. Semrush is a complete SaaS SEO analysis tool like MOZ, which gives you valuable information (such as the main keywords of a website, traffic volume, AdWords ads, market analyses) of any website including your competitors . ( Editor's note: This is the tool we use in our agency, in the business version.)
seo-marketing-tools
These tools allow you to build a powerful editorial strategy , particularly on your company blog, by taking into account the right SEO tactics (semantic cocoons and other editorial clusters, pillar pages and topic clusters for those in the know).
A landing page tool to land the sled
A landing page helps convert your unknown audience into a known prospect.
It is therefore an essential element of your acquisition strategy. This page with a form aims to present an offer, whether it is a product, a free or paid service and on which only one action is recommended. For example:
Download a guide/case study
Try for free
Book an appointment
Register/Subscribe
Request a quote
There are hundreds of tools like Unbounce, Leadpages, Hubspot or Instapage that allow you to deploy quickly, without having to hire a developer.
An emailing tool to send your gift lists
You have encountered, this year again, difficulties when preparing, among other things, the newsletter of wishes . Admit it, you would like to have a real high-performance emailing platform. Simple, effective, personalized that deploys quickly and prevents you from making classic mistakes .
To improve these shipments , it is best to equip yourself with a tool worthy of the name.
Mailchimp and Brevo are good entry-level tools (with a free part, as is Hubspot).
But to go further and deliver "all gifts on time without getting the wrong recipient", you need a more complete tool*.
*Nota Bene: As a Hubspot Diamond Partner , we use the world leader's tool for ourselves and our clients , which has the advantage of bringing together all these marketing tools and many other joys in the same platform. There are others but, like Santa Claus , we like to deliver with our own sleigh, trim our beards with our scissors or like the Chef, cook with our own utensils.