The lack of love with which the needs of the remaining readers are ignored is only one thing. even before, because even then there were people on the executive floors who were not newspaper readers. After all, when they were still selling detergent, they didn't do their own laundry every day. So why should they read the newspaper every day now? But self-confident editorial teams could once counter that there is not only a "nice to have", but also a "need to have". Today, these editorial teams are just worried about whether they will survive the next round of austerity measures.
For the type of media manager mentioned france rcs data above (there were others back then too), falling sales figures are proof that there is no future for print. Apparently, it is no longer worth looking after existing customers. I get the Tages-Anzeiger from the village station kiosk three times a week, and it is not delivered at all on the other days. You can guess how long I will play along with this teasing game. The contracting organization is cutting off deliveries to remote single-family homes in my agglomeration community - it is not worth it.
That's how you drive readers away. According to the motto "Dogs want to live forever". They're usually not that young anymore, even if they'd still like to read the newspaper for another ten years. And people seem to have forgotten that subscribers didn't grow on trees in the past either, but always wanted to be courted. Today, when the effort required to keep customers is incomparably greater than it was back then, people are fatalistic and sit back and do nothing. They're afraid of every franc they would have to spend on maintaining their print readership. Special offers? Discounts for new customers? Have they forgotten what serial novels were once used for? To keep readers in suspense after the subscription deadline, wondering what will happen next. Tempi passati.