The road, however, was not easy. From the beginning, we faced significant product and technology challenges , and delivery was not progressing at the pace we had projected. These obstacles led to moments of tension and difficult conversations with Esteban and the team, where we analyzed in depth the causes of the stagnation. Instead of avoiding the problem, we decided to embrace it and rethink our objectives, making a commitment to integrate Boris with the main logistics platforms to enhance its value.
Today, after much effort, we have completed the integration with OCA , find number philippines one of the main logistics operators in Argentina, and we are already on the way to doing so with Andreani as well . These integrations not only allow us to improve the return experience for the end customer, but also represent a significant added value for the e-commerce stores that trust Boris Returns, helping them to reduce friction and foster customer loyalty.
Resilience in entrepreneurship is vital, and Esteban has become a pillar on this path. His ability to face adversity has been a source of inspiration for the team. As we mentioned in our article on resilience in startups , his leadership has been fundamental to maintaining motivation.
The Boris Returns team encountered significant obstacles at the beginning, especially regarding product and technology. Limited resources and the need to innovate were challenges. However, through collaboration and a focus on solutions, they were able to overcome these difficulties and move forward.
Open communication was crucial for the team. Having difficult conversations made it easier to resolve conflicts and strengthen relationships. This constant dialogue helped maintain cohesion and focus on shared goals.
Esteban's adaptability has been fundamental to the team. And vice versa. His ability to adjust strategies and respond to changes has generated an environment of trust. This has allowed the team to face challenges more effectively.