Do you think that mailings for name days or birthdays no longer stand out in the inbox? On birthdays, customers are inundated with mailings and vouchers? There is some truth in that.
Therefore, create "new", individual events. How about, for example, a voucher for the 10th purchase in the shop, a recommendation for accessories for the last product purchased, or a reward for 100 loyalty points cambodia phone number data or regular app use? Reactivate your customers and the so-called shopping cart abandoners with trigger mailings. There are almost no limits to the ideas for trigger mailings. We are happy to support you with your campaigns and have described some areas of application for trigger mailings in more detail here.
This is what you need to consider when using trigger mailings
The database is the first step in trigger mailings. Therefore, enrich the profile data with as much information as possible about the interests and behavior of this recipient, try to ask for important data such as birthdays etc. right at the start of the new customer relationship and continuously expand your customer data with information from additional systems.
To stay on the safe side legally, you of course need an opt-in for advertising content.
Create a uniform campaign concept with appropriate "if-then" links so that customers are not overwhelmed with mailings on the same day. Make sure that campaigns are stopped again when certain events occur, e.g. ending a reactivation campaign after a purchase. Less is often more.
Test and analyze your mailings to find out what works best for your customers.
You can find further information about trigger mailings here.