Trigger mailings: reach customers automatically
Posted: Sun Feb 02, 2025 4:00 am
More relevance & more response with trigger mailings
Trigger mailings are occasion- or event-related emails that are sent completely automatically by a mailing system such as the AGNITAS E-Marketing Manager . These mailings often have significantly higher response rates than classic newsletters.
Why is this form of mailing so promising? And what are the possible uses? We will answer these questions below.
What are trigger mailings?
The word "trigger" comes from English and means "trigger". The bulgaria phone number data trigger for a trigger mailing is always a specific event or a specific point in time. It is important that it is a personal event for the recipient. For example, an anniversary, such as a one-year membership, or it refers to a specific behavior, e.g. a purchase. Once you have defined a trigger mailing campaign, everything runs automatically. You save time and resources. And send individual, personalized mailings. These mailings are more interesting and therefore more relevant for your recipients. The response rate increases.
Why are trigger emails sexy? Advantages and opportunities
Defined once, profited forever. The great thing about trigger mail campaigns is that you only have to do the work once to set up the campaign. With the right mailing software, everything is then fully automated.
If your campaigns are well thought out, the mailings will reach the recipient at exactly the right time. Since these are personal occasions, you always address the individual recipient directly and not the general public. This not only increases the opening and click rates, but also the sales figures in the shop. You also increase the contact frequency and customer loyalty.
Trigger mailings are occasion- or event-related emails that are sent completely automatically by a mailing system such as the AGNITAS E-Marketing Manager . These mailings often have significantly higher response rates than classic newsletters.
Why is this form of mailing so promising? And what are the possible uses? We will answer these questions below.
What are trigger mailings?
The word "trigger" comes from English and means "trigger". The bulgaria phone number data trigger for a trigger mailing is always a specific event or a specific point in time. It is important that it is a personal event for the recipient. For example, an anniversary, such as a one-year membership, or it refers to a specific behavior, e.g. a purchase. Once you have defined a trigger mailing campaign, everything runs automatically. You save time and resources. And send individual, personalized mailings. These mailings are more interesting and therefore more relevant for your recipients. The response rate increases.
Why are trigger emails sexy? Advantages and opportunities
Defined once, profited forever. The great thing about trigger mail campaigns is that you only have to do the work once to set up the campaign. With the right mailing software, everything is then fully automated.
If your campaigns are well thought out, the mailings will reach the recipient at exactly the right time. Since these are personal occasions, you always address the individual recipient directly and not the general public. This not only increases the opening and click rates, but also the sales figures in the shop. You also increase the contact frequency and customer loyalty.