What is a snippet in search results

[subornaakter20]

The word "snippet" is translated from English as "fragment". It is an announcement of a website page that is displayed in search results. It is formed from the page title (title tag) and the most suitable fragment of text for the entered query.

A snippet shows a person what information they can get after going to a resource. It can be called a kind of business card of the site. If a call to action and a clear but short description appear before the user's eyes, then this will certainly attract their attention. It is safe to say that a snippet attracts organic traffic absolutely free of school principals email list charge, increases the authority of the resource, which has a positive effect on the loyalty of the audience.

A properly optimized snippet allows you to improve the CTR of a site in the search engine results (SER). This increases its positions in Google and Yandex. For example, behavioral factors have a great influence on ranking in the latter. In particular, the clickability of the snippet.

What is a snippet

Therefore, a site with a more enticing description will receive more traffic, even if it is located lower. Based on this, it becomes obvious that it is necessary to work on the presentation of the resource in search engines.

On the one hand, a snippet is formed automatically by search engines (SE) from a description tag or a fragment of a website page, and on the other hand, this process can be influenced.

Typically, the title size is 70 to 80 characters, and the description size is 160 to 240 characters. The title is mostly created from the title tag. The more interesting and informative it is, the better. In addition, you should place keywords and phrases in it.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!

In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.

What you get for free:


5 Key Metrics to Increase Profits by 220%


The Secret ROI Formula: Instant Advertising Efficiency Calculator


Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes

We have prepared all the documents and templates with formulas for you. And yes, it is FREE:

Download documents for free
Already downloaded
153438


Snippet Elements
There are advanced and simple search snippets. The choice depends on the goals of the web resource. At the same time, for an online store and a site selling services, an announcement from the first group will be optimal.