What other indicators, besides ER, should I monitor?

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It is not only the activity of users that is important, but also the factors that influence its dynamics, as well as their role in achieving the company’s goals.

What points should be taken into account?

Is there an increase in the number of subscribers?

Is the loyalty of community members ensured?

Are sales growing?

How many leads can you attract?

Does the advertising reach a wide audience?

If you are not satisfied with the results, it is medical practice email list worth making adjustments to the advertising campaign or engagement strategy. Note that high ER and ERR are not important in themselves, but because they allow you to evaluate the effectiveness of the content.

What services should I use to calculate my Engagement Rate?
The analysis is based on community statistics. However, independent calculations take a lot of time and effort, and the likelihood of random errors increases. Therefore, experts turn to specialized services:

LiveDune. Comprehensive analytics and management of social networks. In particular, there are mechanisms for assessing engagement and comparing the obtained indicators with data from similar communities.

Popsters. Statistics and analytics of community content in social networks. The service allows you to determine how effective publications are not only on your page, but also those of your competitors.

DataFan. Analytics of social networks and digital advertising. Along with collecting statistical data from social networks, the service works with advertising accounts. It contains dynamic reports with daily updates.

The listed services are integrated with all popular social networks. With their help, you can create reports with the ability to customize them in depth and save them in a suitable format. Access to the services is paid, but you can use them during the trial period (usually seven days), and then pay for the required tariff.

What do the different indicators mean and when evaluating them they can be useful?
ER by reach is a relative indicator and does not allow you to reliably assess the quality of articles or compare different accounts. For comparison, it would be correct to choose reach as such or in relation to the number of subscribers. This way, you can estimate what proportion of subscribers get acquainted with publications.

You can evaluate the overall audience engagement using the ER Day metric, but you should take into account its inherent shortcomings and especially not use it to evaluate the quality of materials.

The ER Post indicator has the greatest practical value, allowing you to correlate activity for different publications, as well as on different accounts (adjusted for the number of subscribers). Thus, if working with the audience is aimed at increasing engagement, studying the dynamics of this indicator can give good results.

It is worth mentioning two more indicators: LR (Love Rate) and TR (Talk Rate). They are calculated almost the same way as ER Post, only the first indicator characterizes the expression of "love" for the published articles, and the second - how actively subscribers communicate with each other. Accordingly, it is possible to compare pages according to the specified criteria.

It is difficult to establish a correlation between ER and conversions, whether increased activity on social networks is caused by a desire to purchase a brand's products. However, this ratio can be combined with other marketing tools when analyzing the overall effectiveness of the sales funnel.