Analyze and verify the results
Posted: Sat Feb 01, 2025 8:36 am
Step emails are not something that end once they have been sent. In order to increase the effectiveness of step emails, it is important to measure and analyze the effectiveness of the delivery and implement the PDCA cycle to make improvements.
Let's mainly pay attention to the following indicators to verify the effectiveness.
Open rate
Click-through rate
Conversion rate
Unsubscribe rate
Compared to one-off email newsletters, step list of timeshare owners emails have more complex stories, so there are more points to improve. In addition to tuning the copy of each email, you should continue to make improvements while verifying whether the delivery days and times, as well as the delivery order, are appropriate.
Appropriate frequency and intervals for sending step emails
If you send step emails too frequently, you may come across as annoying, but if you send them too late, you may worry that your company will be forgotten. Here, we will introduce the appropriate number of times and intervals for sending step emails.
Typical delivery frequency and interval
It is generally said that step emails are sent 3 to 7 times. The frequency of sending emails should be once every 3 to 5 days until you build trust with the user, and once you have built a certain level of trust, it is a good idea to space out the intervals, such as once a week.
How to calculate the right delivery frequency for your business
It is important to actually send out step emails, measure their effectiveness, and then adjust the delivery frequency to suit your company.
For example, if a customer downloads materials from a service site, it would be a good idea to send them step emails in the following order:
Same day: Thank you email for requesting information and introduction of our company's services
3-5 days later: Case studies from existing customers
6 to 8 days later: Campaign information distribution
9-11 days later: Introduction of white papers and columns
Key points for successful step emails
Simply sending multiple emails will not fully utilize the effectiveness of step emails. Here are some points to make step emails successful.
Let's mainly pay attention to the following indicators to verify the effectiveness.
Open rate
Click-through rate
Conversion rate
Unsubscribe rate
Compared to one-off email newsletters, step list of timeshare owners emails have more complex stories, so there are more points to improve. In addition to tuning the copy of each email, you should continue to make improvements while verifying whether the delivery days and times, as well as the delivery order, are appropriate.
Appropriate frequency and intervals for sending step emails
If you send step emails too frequently, you may come across as annoying, but if you send them too late, you may worry that your company will be forgotten. Here, we will introduce the appropriate number of times and intervals for sending step emails.
Typical delivery frequency and interval
It is generally said that step emails are sent 3 to 7 times. The frequency of sending emails should be once every 3 to 5 days until you build trust with the user, and once you have built a certain level of trust, it is a good idea to space out the intervals, such as once a week.
How to calculate the right delivery frequency for your business
It is important to actually send out step emails, measure their effectiveness, and then adjust the delivery frequency to suit your company.
For example, if a customer downloads materials from a service site, it would be a good idea to send them step emails in the following order:
Same day: Thank you email for requesting information and introduction of our company's services
3-5 days later: Case studies from existing customers
6 to 8 days later: Campaign information distribution
9-11 days later: Introduction of white papers and columns
Key points for successful step emails
Simply sending multiple emails will not fully utilize the effectiveness of step emails. Here are some points to make step emails successful.