What is the Specified Commercial Email Act?

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The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes .

This law was enacted in response to the spread of the Internet, which caused "spam" - unsolicited advertising emails - to become a social problem.

The Specified Commercial Email Act stipulates the following:

In principle, sending to anyone other than lawyer email list those who have given prior consent is prohibited.
Prohibition of sending messages using false sender information
Prohibition of sending to those who have refused to send
Email delivery that does not comply with the rules of the Specified Commercial Email Act is illegal, and the sender can be ordered to take necessary measures to improve the method of sending emails.

Depending on the circumstances of the violation, individuals may be subject to "imprisonment of up to one year or a fine of up to 1 million yen," while corporations may be subject to "punishment of the perpetrator as well as a fine of up to 30 million yen."

We will explain opt-in and opt-out, which is one of the important points of the Specified Commercial Email Act.




What is the Specified Commercial Email Act? Protect your personal information with opt-in
The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes. It is a law that you must be aware of when conducting email marketing, but do you fully understand it? Here are four points to note, including opt-out.
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What is Opt-in?
"Opt-in" means "permission to receive."

In other words, opting in means getting permission from the customer to "send (receive) emails" before sending them.

Many people receive e-mail newsletters by checking a box such as "Receive e-mail newsletters" when registering an account, and this is exactly what is meant by "opting in."

The Specified Commercial Email Act only permits opt-in delivery methods .

Therefore, be careful when sending emails to customers without opting in, as you may be penalized.

It is essential to get permission to receive e-mail newsletters, but it is best if customers sign up of their own accord beforehand to say, "I want to receive e-mail newsletters."

It is also important to explain to customers the benefits and attractions of receiving the e-mail newsletter, so that they want to sign up.