Measure the effectiveness and implement the PDCA cycle

[subornaakter20]

Measuring the effectiveness of email newsletter delivery is essential.

Be sure to set up your email so that you can obtain open and click rates before sending it.

After sending the email, check the open rate and click rate to verify the effectiveness.
If the open rate is low, review the subject line and the timing of sending. If the
click rate is low, the body of the email investor leads may not be suitable for the target audience.

By reviewing the results to see what went wrong and what can be improved, and making corrections the next time you send out an email newsletter, the effectiveness of your email newsletter will continue to increase .

Also, there are some things that cannot be understood by numbers alone.
If you follow up with customers by phone or other means after sending out an e-mail newsletter, it may be a good idea to ask customers directly about their impressions of the newsletter they received.







Important points to note when sending sales e-mail newsletters: Comply with the "Specified Commercial Email Law"


In Japan, there is a law called the Specified Commercial Email Act that regulates the sending of spam emails .

If a person violates this Specified Commercial Email Act, the Minister of Internal Affairs and Communications and the Prime Minister will issue an order to improve the regulations, and if the violation does not improve, the violation will be subject to "imprisonment of up to one year or a fine of up to 1 million yen (a fine of up to 30 million yen for corporations)."

Here are three points to keep in mind to avoid violating the law:



1. Opt-in: Obtain consent to send emails

The Specified Commercial Email Act requires the "opt-in method," which allows advertising emails to be sent only to those who have given their consent in advance. Make sure to only send emails to people who have given their consent to receive email newsletters , such as by checking a checkbox on the input form.