Include personal name in sender name

[subornaakter20]

If you include the email newsletter sender's personal name in the sender name, it may increase the open rate because it makes the reader feel more familiar with the email. For example, instead of "XX Co., Ltd.", it is better to send it in the format "△△ (personal name) / XX Co., Ltd." Subscribers will feel a relationship with a real person, which may lead to higher open rates and engagement. However, it is important to keep the sender name consistent so that readers can easily recognize it.



2) Improve CTR (click-through rate)
If your CTR (click-through rate) is low, you graphic design email list should try to improve it by placing links that are easy to click or by using creative images and decorations in your email newsletter.



Improve link placement
The key to improving click-through rates is to place links that make people want to click on them. Place links in places that are likely to interest readers, such as within the title or keywords in the text. It is also effective to use eye-catching buttons or icons to visually draw attention to the link. It is a good idea to choose link text that is concise and calls for a specific action. For example, a phrase like "Sign up now" is also effective.



Adding creativity to images and decorations
In email marketing, images and design can attract the reader's attention and increase the click-through rate. Use colorful images and moving animations to enhance visual appeal, and emphasize important messages by decorating the text. Use a simple, consistent color scheme and layout, and make sure the design is easy to view on mobile devices.



Measure the click-through rate of URLs in emails
Add a tracking code (a code for measuring user behavior on a site) to the URL inserted in the email body. When a user clicks on the link, the tracking code is activated and data can be collected. In addition, send different versions of the email by changing the length of the email body, link placement, and overall layout. Then, by comparing the click-through rate of each version, you can evaluate the effectiveness of the email and derive clues for improvement.