Twitter-usage-key-demographics

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Twitter
Purpose: Twitter is a very popular channel for sharing news and updates. Because you have no more than 280 characters in your tweets, Twitter is the perfect medium for posting short announcements.

Unique features:

Twitter is the best channel for people looking for quick and reliable information about any product/news, thanks to its short messages and the Trending section that allows users to see popular news.
Twitter allows you to get instant responses thanks to its highly interactive follower base.
Companies can use Twitter for their PR activities by posting short announcements about the release of new products or services.
Communicating through hashtags makes Twitter diabetes mailing list one of the easiest ways to share news and information with your customers.
Target Audience: Twitter has a subscriber base in the 18-30 age group .


LinkedIn
Purpose: LinkedIn is the official social media platform for professionals and is great for building meaningful relationships . Therefore, it is great for B2B marketing.

Unique features:

It's easy to target by industry using keywords and job titles, meaning you can get your message in front of the right people at the right companies.
With its large subscriber base ( 149 million users in the US alone ), LinkedIn is a great channel to connect with your target audience.
Customer trust is the most important pillar of any business. LinkedIn builds trust because it helps develop expertise. It is primarily a professional networking site that helps you connect with your past colleagues and potential clients, helping you build your official network. Many people use LinkedIn for job searches and recruiting .
LinkedIn is essentially a professional social media platform that allows you to reach the right audience, especially if you are primarily involved in B2B marketing.
Target Audience: You can find clients in the age group of 22 to 55 years old who are very active on LinkedIn.

linkedin-usage-among-key-demographics

Instagram
Purpose: Instagram allows you to share videos and images. Thus, it is the best social media platform for brand marketing. Pictures and images can always explain the idea better than words. On Instagram, people can see live demonstrations of products, thereby influencing their purchasing decisions.

Unique features:

You can use special filters and video styles to impress your customers and create a unique style for your brand. The image and short video platform allows users to get to know you on a more personal level than on platforms like LinkedIn, which are only for business or recruitment .
Instagram allows you to take a playful approach while still getting your message across. It’s a place to have fun with color, word choice, and even emojis!
You can easily use Instagram hashtags to engage with your community – and potential members of your community. Simply search for hashtags related to your business, and you can comment and directly interact with people who have the same interests as your business.
Target Audience: Instagram is extremely popular among the 18-40 age group .

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Pinterest
Purpose: Advertising is about getting your products in front of potential consumers so they understand them and hopefully want them. Pinterest is an online media platform that allows users to find things that inspire them and fit their lifestyle. When users find something they like, they pin it to a board, creating a collage of images of those visuals. These boards are shared with their followers and friends, making them great places to get your product established and grow your following with clever marketing!

Unique features:

Pinterest has over 175 million monthly active users, giving you plenty of opportunities to grab the attention of potential customers. By creating beautiful and engaging displays, you can generate more leads and traffic to your site.
Visually promoting your products is possible on Pinterest. You can do this by adding logos to your website so that consumers can visit you through it. By choosing the right image size and following image best practices, you can make your pins stand out, thereby increasing your visibility.
Pinterest is a highly interactive social media platform that gives you the ability to insert calls to action that potential buyers can click on.
Pinterest's audience is predominantly female (around 81%), making it a great social platform to use if your ideal consumer is a woman.
Target Audience: Pinterest has an interactive audience, especially in the 18-35 age group .