Image courtesy of Tony Robbins

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To create a successful LinkedIn outreach campaign , you can also use LinkedIn automation tools. For example, LinkedIn allows you to cold message people in your niche and develop a connection with them.

Use LinkedIn Sales Navigator
LinkedIn Sales Navigator Team is a social chiropractor email address selling platform with tools to help salespeople find leads and drive traffic.

It allows users to interact with LinkedIn's 700 million professionals using a variety of tools created by the company.

LinkedIn Sales Navigator

Image via LinkedIn

Here's a common use case for how to use Sales Navigator to generate leads and build relationships:

Please perform a search using the specified keywords and filters.
Export leads and create a CSV file
Find lead emails using tools like Hunter .
Start a cold email campaign with an email strategy :
Email Outreach
Now that you have an email list of your potential customers, it is imperative to contact them using the right prospecting tools. Build a relationship with them and gain their trust by providing them with relevant tips and advice.

If you offer them value and build a connection, they will be more likely to purchase your course when you eventually tell them about it.

Teachable, a platform that allows users to create online courses, uses emails like these to build relationships with potential customers by providing them with helpful resources.

According to a HubSpot survey, 53% of marketers believe email marketing is the most effective channel for generating early-stage leads.

For marketing your online course, closing deals, and growing your business, email marketing is one of the most valuable and powerful assets you can have because:

You can send regular emails to your audience's devices.
Compared to other platforms, email is still extremely popular.
You're less likely to lose your audience due to a platform shutting down, going down, or simply declining in popularity.
Everyone on your email list has previously shown interest in your content or product.
Sending emails is much easier to automate.
You can integrate email with social media and reach a much wider audience.
Paid advertising
Promoting your online courses organically can yield great results. However, it usually takes more time and is best suited as a long-term strategy. You can promote things faster with paid advertising.

This includes the use of:

Advertising on Facebook and Instagram
Advertising on YouTube
Google Ads
Pay per click
With paid advertising, you can create highly targeted promotions to generate targeted leads for your online courses.

To increase the effectiveness of your ads, make sure they are concise and mobile-friendly. Include clear calls to action so you can direct your viewers directly to your website.

4. Offer a shortened version of your course as a lead magnet
This means offering a basic version of your course to generate leads and increase conversions. This could be in the form of a short ebook or guide . You can offer these lead magnets to your audience for free.

These free resources draw attention to your paid courses. You can use them to capture email addresses of potential students.

This way, you can then send them emails that show your authority on the topic and promote your main online course.

Here are some examples of lead magnets you can use to promote online courses:

E-books
As one of the most popular lead magnets, eBooks offer high conversion rates. . They are also easy to create. All you have to do is repurpose and expand on existing course content.

You can offer a very abbreviated version of your course as a short 20-page ebook. Be sure to include a strong call to action at the end to increase conversions from your paid course.

Webinars
Before launching your courses, you can run Webinars to give an idea of ​​what the course has to offer.

Webinars are revolutionary marketing channels that allow you to significantly improve your business sales, no matter what sector or niche you operate in.

In fact, more than half of marketers (53%) believe that webinars are the most effective form of generating high-quality leads at the top of the sales funnel.

Using free webinars as his primary customer acquisition channel, John Michaloudis , coach and founder of myexcelonline.com, grew his income from $0 to over $20,000 per month in just six months.

Mini-courses
Create a free mini-course from individual parts or concepts of your main course and distribute it.

If your audience wants to learn more about a topic, you can encourage them to purchase a paid course at the end of a free course using an attractive call to action .

You can also use pop-ups to promote these mini-courses on your website or blog.