One of the most important strategies for a company's success with digital marketing is SEO, Search Engine Optimization. This is a strategy that guarantees the company greater reach and visibility in search engines such as Google and YouTube.
Within SEO , there are a variety of techniques and good practices recommended by search engines themselves as a way of providing professionals in the field with ways to study and understand the algorithm.
Guest posting and backlinking are two extremely important pillars of a good SEO strategy.
Not familiar with the terms? Don’t worry. Below we’ll talk more about each of them and how to include these measures in a marketing plan.
What is an SEO strategy?
First, let's delve deeper into what an SEO strategy is in practice.
SEO is a strategy used to optimize the pages of a website in order to achieve better positions in the search results of engines such as Google , Bing and YouTube.
Nowadays, almost every time canada email list someone has a question about a product or problem they need to solve, they do an internet search. Then, the user is presented with a variety of link options to click on. The tendency is for the user to click on the first page of results displayed, giving preference to the first ones.
This way, consumers can easily find what they are looking for and the brand gains more visibility, authority and, consequently, sales. Behind this mechanism, the companies with the best performance are those that have the best SEO strategies applied.
Furthermore, SEO can be classified into On Page SEO and Off Page SEO. On Page refers to SEO optimization done within pages, while Off Page represents changes made outside the page, such as guest posts and backlinks.
What is guest posting?
Literally translated, a guest post is a guest post. And that's exactly what it means, publishing articles on other people's websites or publishing other people's articles on your website.
This is a practice that guarantees more referral traffic and authority for the brand, which assumes a role as a communicator through third-party channels.
This strategy complements SEO precisely because it always has an internal link that directs to your website or the guest's website. That is, if you do a guest post for a company, the link to your website will be available on another company's website, for free access by your audience.
When someone makes a guest post for you, the same exchange occurs. And it is worth mentioning that in both cases the SEO strategy benefits, as the algorithm also considers the use of external links on the pages.
This exchange of links is what we call a backlink, a concept that we will understand later.
How to use guest post
To make the most of guest posting in your strategy, set goals and objectives for the post. This will help you clearly define the portals and companies you want to partner with.
You can create a partnership scheme in which there is a mutual exchange of guest posts with backlinks and maintain a routine for this, bringing a column or category for these posts.
However, don't forget to vary and renew so as not to maintain just one partnership.
Choose sites that have content focused on your niche and whose values are compatible with those of your company.
What is a backlink?
As we saw before, backlinks are present in guest posts, but that's not all! When a domain places a link to your site on a page without you doing a guest post – called a natural link – it's also very good for your SEO performance.
The specific area of the SEO plan that encompasses backlinks is called Link Building, or link building. It is a technique that aims to create a network of link connections, a practice that helps in the ranking of pages.
How to use backlinks
As with guest posts, you need to have clear objectives and goals, prioritizing domains with authority and ensuring the appropriate positioning of the link on the page.