Flywheel: How the circular model supports you

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How can you draw attention to the website?
To get attention for your website, you can use both paid and unpaid channels. Paid channels include search engine advertising (SEA), display marketing, affiliate marketing and paid advertising through influencers. Unpaid channels include search engine optimization (SEO), email marketing, social media marketing, backlinks and relevant content.

How can I optimize my website for lead generation?
To align your website with lead generation, you should improve the user experience with a clear structure and an attractive design to minimize the bounce rate. Consider the customer journey and accompany your prospects through all phases of the buying process with suitable content. Optimize your landing pages by making them clear and convincing and by adding clear calls to action (CTAs). Place the CTAs in a prominent place and regularly test different variants to achieve the best results.

The flywheel model comes from inbound marketing vietnam whatsapp data and describes the process from prospect to customer. It covers the entire customer lifecycle and takes existing customers as well as new customers into account. If the flywheel is taken into account when developing a strategy, it helps companies to offer their customers a first-class experience and thus maintain long-term customer relationships, generate more sales and ensure sustainable company growth.

The flywheel model can be seen as an evolution of the sales funnel model and was first introduced by HubSpot a few years ago. It describes how modern marketing works, because good customer relationships are becoming more and more important for companies. Today, customers are better informed, more skeptical and their expectations of companies have also increased. For this reason, companies strive for personal and long-term customer relationships. If the short-term success of a company is more important or customers feel they are being misled, word gets around. The flywheel model can be used to get customer relationships "on track" and to have long-term customer relationships that satisfy both sides.


What is the Flywheel model?
The "flywheel" circular model is a model from inbound marketing and describes the process from prospect to customer in the form of an endless wheel. It is used to illustrate the dynamic that arises when companies put their customers at the center of their business activities and offer them an excellent customer experience. The energy of the customers supports the growth of the company.

The circular model can have a great impact on the dynamics of a company, especially if it is taken into account when developing the strategy. Unlike other models, satisfied customers are not the finish line of the model, but are used as a direct impulse to attract new customers without much effort. Acquiring new customers can be considered a cycle that is driven by its own energy.