Mobile Considerations

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Smartphone and tablet sales significantly outnumber PC sales. This means that most of your customers or potential customers have a mobile device. In this sense, your content marketing strategy must be optimized so that users can access it from their devices.

Types of content
Producing quality content also involves paying attention to the formats in which the message is presented . For some time now, with the growth of the Internet and the creation of a type of fleeting user with short attention spans, the ways of producing content have changed.

While texts never lose their relevance, the average user today requires other types of formats to pay the attention they need. This is why I recommend two ways to present content yahoo email list in a pleasant, dynamic, original and entertaining way. These two options, infographics and videos, are not the only ones, but they have become the most popular and well-received by the audience.

1. Infographics
Infographics are becoming increasingly popular, especially on blogs or social networks like Pinterest. This type of format has the advantage of being able to include images, which are essential in all current content. At the same time, thanks to their characteristics, they are presented as the ideal tool to express data and statistics, since graphics can be included. Infographics are ideal for saying a lot using few words and providing dynamic material with images, data and graphics.

With the characteristics of this type of content, you are adding points to the fulfillment of content marketing objectives. Remember that its premise is to offer quality content.