Basic Guide to Content Marketing – Infographic

[subornaakter20]

Contents
1 The current state of Content Marketing
2 Why do we need Content Marketing?
Today we share a very interesting infographic that shows us a basic guide to start the journey in the exciting world of Content Marketing. It details some very important points to keep in mind and the statistics of what is happening.

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The current state of Content Marketing
The infographic shows us the state of physicians email list Content Marketing , valuable information that helps us understand why brands opt for these marketing strategies over others. Here they tell us that:

90% of companies do marketing with content.
On average, marketers invest 25% of their budget on Content Marketing.
78% of business owners see personalized content as the future of marketing.
91% of B2B marketers use content marketing for their actions. While 86% of B2C agencies use it.
80% think that content should be the center of a marketing strategy.
68% of people consume content about the brands they are interested in.
80% of consumers are interested in learning about a brand through personalized content.
Why do we need Content Marketing?
The answer to the most common question about the use of content marketing strategies by companies. Content Marketing actions have been around for a long time, however, its arrival in the digital world is relatively new. These are the answers provided by the creators of the infographic:

Keeps readers' attention.
Improves brand loyalty, or generates it in the case of a new brand or product.
Generates inquiries and direct sales.
The cost of investment in Content Marketing is 62% less than traditional marketing actions.
In the international market, for every dollar invested in Content Marketing, 3 times more sales are generated than in traditional marketing.
Consumers have control over brand information and through which channels they consume that data.
70% of people prefer to read an article about a product or brand rather than an advertisement.
82% of consumers feel good about a brand after reading personalized content about it.
Now, the basic guide to Content Marketing in infographic format. We look forward to your opinions and comments.