Investing in organic, if done well, can be a better investment in terms of website visits, average time to site, and even leads than investing in PPC.
Advertising is likely to become more difficult and expensive to do before long. Privacy laws are becoming more complicated, making advertising more difficult to achieve.
We leave you with an infographic from Semrush that how to get australia whatsapp number summarizes very well the pros and cons of SEO vs PPC.
Conclusion; we must understand that making a purchase decision in B2B requires many prior informational interactions from different people (SEO).
The person(s) searching no longer want to be with a person in the very early stages of searching.
Furthermore, social networks do not respond to a very specific search intention; they inspire but do not clarify.
As such, Google is the primary and most reliable option in those “long” early stages of consideration and selection in pre-purchase.
It is difficult for someone to buy from a single visit, as if it were a B2C e-commerce (PPC). For this reason, we rely more on SEO, even if it is slower, but it is safer in the long term.
What do you think? Do you feel that you are visible on Google? Do you help your clients on Google as well? Are your sales team getting leads from Google?