The following example of content marketing is General Electric. It is a brand that does not have a very attractive product or service for social networks. However, it has managed to take advantage of its situation.
In this way, they create a fantastic content strategy that, thanks to their imagination, manages to bring something as intangible as energy closer to everyday actions.
Recipes are always a good bet in content marketing , as they achieve great interaction. In addition, they capture the attention of the target audience due to their usefulness. If nursing homes email list you add to that good images and appetizing dishes, you have the recipe for success followed by Taste Blog .
9th Airbnb
Content Marketing Examples
A good idea accompanied by a fantastic strategy of useful content has led to the success of this company that just a few years ago was a complete unknown.
With a colloquial and friendly language, attached to the corporate line, as well as the fact of telling people's stories, this company manages to reach millions of followers around the world.
Its motto “Our house is your house” perfectly defines the message it wants to convey: that its users feel comfortable anywhere in the world . Comfortable and always at a much more affordable price than any hotel.
[Tweet “A good idea accompanied by a fantastic strategy of useful content leads you to success”]
Another of Airbnb's strong points is that it offers travel advice and narrates the trips of other tourists. In this way, they manage to capture the attention of those who will travel soon.
10th Erreqerre
Content Marketing Examples
This children's swimwear brand has managed to win over its followers with its content marketing strategy . On its blog, it provides advice for mothers and fathers regarding children's clothing.
It is aimed at a very attractive target audience , as it is defined as a young profile, who searches on the Internet and who needs, like gold in cloth, advice for the education and upbringing of their children.
Content Marketing Examples
Articles such as: how to choose a swimming costume for your child, swimsuits for babies, or simply showing the latest trends, are the ones that have parents hooked.
11th Everything for moms
Content Marketing Examples
I bring you another example of content marketing actions on Pinterest, with this space for moms and dads. A world that revolves around the little ones in the home : children's decoration, events, parties, fashion, among others.
12th Amazon
Content Marketing Examples
Amazon has achieved great success on social media, but especially on Twitter. It stands out for creating very original messages, seeking creativity and providing added value (tips, questions, interesting information, among others).
Content Marketing Examples
13th Nestlé
Content Marketing Examples
Nestlé has managed to surprise the audience with its All Natural campaign, as well as achieving strong virality. It is a series of videos in which waiters in a coffee shop serve coffee with their torsos naked and only painted, in order to evoke nature.
14th Rooks & Rocks
Rooks & RocksRooks & Rocks is a tailor-made suit company with branches in Hamburg, Berlin, Munich and Mexico City. The brand's main objective is to make tailored men's clothing under the slogan: "Every man deserves suits and shirts that fit perfectly."
However, they have done much more than that, since from their website, they constantly generate content related to men's fashion, which has served to attract and retain thousands of readers.
Conclusion
Content marketing can integrate different tools such as video, content, social networks, outdoor billboards, among others.
Thanks to these resources, brands can achieve great results such as targeted virality and desired popularity.
Did you find these content marketing examples interesting? Did we forget to mention any in the list? Share them with us in the comments.
Image source: Social media content: why is it so important? by infocux Technologies, available under a Non-Commercial Attribution License at
8th Taste Blog
-
- Posts: 225
- Joined: Mon Dec 23, 2024 3:45 am