The content on Instagram

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Does Instagram have a special power to attract more followers? Is it necessary to create controversy on this network in order to generate more comments? To understand how it works, it is necessary to take a look at its main workhorse: visual content.

Branded content examples: 1 – Visual content to continue exploiting during 2014

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According to the data obtained network marketing contact list during 2013, it is almost impossible not to think that almost all Branded Content will revolve around visual proposals , which are capable of attracting the eye of different users. Instagram is leading the way in this type of aesthetics, thanks to its successful system for sharing photographs and the imitated-to-the-point idea of ​​turning them into an image with that “retro” touch, so popular these days.

In the case of Lexus, its updates revolve around photographs of the different car models. Their content is far from being photos taken by amateurs, but rather captures made by professionals, where the image quality is much higher.


Source: Instagram

It is not surprising then that a growing trend is to equip professional cameras with the possibility of having a WI-FI connection , in order to be able to share the snapshots taken at any time, whether as backstage, official photos or even "personal diary" style images. An excellent way to keep your fans updated with postcards at a higher level.

Branded content examples: 2 – Video content on the rise

But Instagram isn't just about still photos. Just a few months ago, taking Vine 's brilliant idea of ​​giving users the ability to make their own videos from images, a growing number of updates are focusing on audiovisual content.

The results are mind-blowing: as more and more people are introduced to the art of moving images, marketing companies have the opportunity to repurpose YouTube videos to a different audience.