Elements That Cannot Be Missing From Your E-Commerce Product Page

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Contents
1 Perfect eCommerce Product Page: How to Do It
1.1 1. High quality product images
1.2 2. Option to zoom the product image
1.3 3. Multiple images of the product, from different angles
1.4 4. Product demonstration videos
1.5 5. Original, clear and engaging product description
1.5.1 6. Emotional triggers
1.6 7. Highlighted discount
1.6.1 8. Clear Call-to-Action
1.7 9. Social buttons
1.8 10. Button to share via email
1.8.1 11. Free shipping
1.9
1.10 12. Buyer Reviews
1.11 13. Related products
1.12 14. Live Chat
1.12.1 15. Maximized confidence indicators
1.12.2
1.12.3 16. Inspiring security in the customer
1.12.4 17. User-friendly navigation
1.12.5 18. Product search function
1.12.6 19. Friendly fonts (in typography and size)
1.12.7 20. Product customization option
1.12.8 21. Unnecessary elements removed
Although it may sound strange, the higher the value of the purchase order, the lower the effectiveness rate of the eCommerce Product Page. For this reason, ecommerce stores experience 65.23% of cart abandonment.

With so many customers leaving their purchases merchant cash advance email marketing halfway, online businesses have only been able to reach a 2.13% conversion rate.

Given this scenario, online stores face the challenge of generating greater conversions and providing a better shopping experience to their users.

In this context, the product page is the key place where the user finally makes the purchase decision. Hence its essential importance for the success of an eCommerce.

That's why Invesp created an infographic that mentions some general statistics related to eCommerce, as well as proposing 21 essential elements for a perfect eCommerce product page . The infographic is available at the end of this post, but if you want to obtain more information about these elements, keep reading.

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Perfect eCommerce Product Page: How to Do It
1. High quality product images
Poor quality images are one of the reasons why customers decide not to buy, as they cannot see the details of the product, feel doubtful and abandon the purchase process.

Be careful when uploading images to your online business, always check that they can be viewed correctly. Otherwise, you will have to fall victim to the terrible percentages we mentioned at the beginning of the post.

2. Option to zoom the product image
Zooming in on the image of the product that the customer wants to buy is a way of “touching the product with their own hands.” Seeing the smallest details is a way of feeling calm when purchasing.

So you should allow it to do so, if you want to improve the user experience and increase your conversion rate.

3. Multiple images of the product, from different angles
One of the disadvantages of buying online is that the user cannot touch, smell or see the products as in a physical store.

This is why it is essential to artificially recreate these senses in the online environment , in this case through images.

Provide them with high-quality images from different angles to increase your conversion rate. Extras? Include zoom option (for better appreciation of material or textures) and 360-degree view.