Online Shopping: What Women Buy Online
Posted: Thu Jan 30, 2025 10:13 am
Contents
1 Women: The Queens of Online Shopping
2 What Women Buy Online: Main Consumer Habits
2.1 Social media takes up most of women's online time
2.2 Women are more interested in health and appearance
2.3 Women represent the largest percentage of users on Social Networks
2.4 Searches and email marketing campaigns also have women as protagonists
3 What differentiates men from women in their online shopping processes?
4
5 Trends in Ecommerce
Women, the queens of online shopping . How medical mail list to captivate them? How do they buy when they are on the web? Convincing them is a difficult job, not because they have trouble spending, but because of so much competition. How do we get them to buy from us? By getting to know them!
Group-427320753
Women: The Queens of Online Shopping
[Tweet “80% of online shopping decisions are made by women #eCommerce”]
90% of women feel marketers do n't understand them, yet 80% of online shopping decisions are made by women.
These data come from the Infographic Way of Marketing to Women Online and the Women at Ecommerce observatory by Let's Bonus . The latter reflects that women spend 58% more time on eCommerce than men.
According to a study conducted by Comscore in 2016, 83% of online purchases were made by women. That is why the figure has not changed much, but remains at a very high percentage.
Latin American women spent an average of $69 USD purchasing online , so they are definitely the queens of eCommerce shopping.
Knowing the online consumption habits of women will help increase sales and position our virtual stores, because the “word of mouth” between women is very large.
“Where did you buy that beautiful hat?” and that’s where the recommendation begins, which will surely end in another purchase.
[Tweet “Knowing women’s online consumption habits helps increase our #eCommerce sales”]
The above data only demonstrates that women have positioned themselves as the main online consumer profile .
You should give them greater importance in your planning and take time to try to understand their behaviors and customs.
Below you will find the most significant features of female purchasing behaviour and the main differences they show compared to men.
1 Women: The Queens of Online Shopping
2 What Women Buy Online: Main Consumer Habits
2.1 Social media takes up most of women's online time
2.2 Women are more interested in health and appearance
2.3 Women represent the largest percentage of users on Social Networks
2.4 Searches and email marketing campaigns also have women as protagonists
3 What differentiates men from women in their online shopping processes?
4
5 Trends in Ecommerce
Women, the queens of online shopping . How medical mail list to captivate them? How do they buy when they are on the web? Convincing them is a difficult job, not because they have trouble spending, but because of so much competition. How do we get them to buy from us? By getting to know them!
Group-427320753
Women: The Queens of Online Shopping
[Tweet “80% of online shopping decisions are made by women #eCommerce”]
90% of women feel marketers do n't understand them, yet 80% of online shopping decisions are made by women.
These data come from the Infographic Way of Marketing to Women Online and the Women at Ecommerce observatory by Let's Bonus . The latter reflects that women spend 58% more time on eCommerce than men.
According to a study conducted by Comscore in 2016, 83% of online purchases were made by women. That is why the figure has not changed much, but remains at a very high percentage.
Latin American women spent an average of $69 USD purchasing online , so they are definitely the queens of eCommerce shopping.
Knowing the online consumption habits of women will help increase sales and position our virtual stores, because the “word of mouth” between women is very large.
“Where did you buy that beautiful hat?” and that’s where the recommendation begins, which will surely end in another purchase.
[Tweet “Knowing women’s online consumption habits helps increase our #eCommerce sales”]
The above data only demonstrates that women have positioned themselves as the main online consumer profile .
You should give them greater importance in your planning and take time to try to understand their behaviors and customs.
Below you will find the most significant features of female purchasing behaviour and the main differences they show compared to men.