From outside in

[subornaakter20]

As you can see, they are not always talking and exposing their software for us to use, but rather they provide relevant information related to the context in which their business operates.

To develop content marketing for a successful business, I recommend considering the following points:

We should not always talk about our product. While we can have articles about our software: How does it work? What advantages does it have? What new tools do we offer? , we must medicare leads email list also generate value for everything that surrounds our ecosystem: new technologies, tutorials, guides and videos on how to develop something new, share events, news, etc. This way you would be applying content marketing to a business successfully.
Always go one step further. Let's dare to go into technical details , however specific they may be. You will be surprised at the level of fanaticism that can exist in each reader and follower of our work. Let's not stay with something general and of lesser value.


Now, the strategy is the opposite. In the previous point, we proposed the topics of interest and shared them. On this occasion, we are going to work in reverse, providing a section of questions and answers where the user can ask their questions and we are the ones who then give an answer as experts in our work and development.

We have implemented a FAQ area on our website, where customers can enter their questions and receive an answer from us.

Content in the FAQ Area - ElMejorTrato

This format of user-proposed questions not only gives us the advantage of efficiently responding to a user, but also of helping thousands of others with the same uncertainty, undoubtedly a good content marketing practice for a startup.

It will also contribute to a more serious and complete online business, since we will be able to have clients who are satisfied with our responses and informed at all times.

This gave us a 47% reduction in our customer queries, compared to when we did not have this section available. Now users do not need to ask us by email several times about the same question, but instead have all the answers online at their disposal in a matter of seconds.

This question-and-answer content strategy is also used by StackOverflow , a world-famous startup in the programming field:

Content in Questions and Answers Area - StackOverFlow



They generate millions of visits per day through Content Marketing specifically implementing this strategy successfully.

Another more advanced aspect that we can use suggests the option of generating a community of users, editors and moderators, in such a way that it grows over time organically as seen below:

Community - StackOverFlow



How to start the conversion
Once we have developed the previous points with the corresponding content, it is time to take advantage of it to generate new clients for our online business.

There are several alternatives to do this. First, always place our logo at the top of any content developed by us with the aim of gradually generating recognition of our brand as a new venture.

Then, add a clear and neat call -to-action (service description and button) to our proposal so that every new user can access and use our project.

Mixergy , a content site for entrepreneurs that sells online courses, shows us in one of its articles the option of consuming its service before the user starts reading the content of the article:

Call-to-Action - Mixergy

Personally, this is the option I like the most. And you could even include a chat dialog in the bottom right corner so that a user can contact us directly at that moment. A tool that does this and has worked well for us is Olark.