Welcome Email: Your Cover Letter

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Welcome email
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If you want to make your new Subscribers feel special, it is very important that you start your relationship with a warm greeting that creates an excellent first impression. That is why we present 5 tips for you to make a welcome email .

The way to put this into practice is through a Welcome Campaign. What is this all about? You have probably subscribed to a blog or registered in an online tool and then received an email las vegas email list automatically welcoming you. Well, then you know what it is!

If you haven't implemented this tactic yet, it's probably because you don't know in detail how important it is. Don't worry! In this post, Doppler tells you in great detail why it's so important to include a Welcome Email in your strategy.

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Welcome email

The power of first contact

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The first fact that will undoubtedly work to convince you of the importance of a Welcome Email is that this type of email has a higher Opening Rate than any other Campaign .

Yes, as you read! According to a study published by the consulting firm Epsilon's in 2010, this rate reaches 50% or 60%. And not only that! It also states that users who receive Welcome Emails generate much greater brand loyalty than those who do not receive them.

Keep in mind that the fact that they have subscribed to your Database shows that users are interested in your brand, that you have gotten their attention and that they have enabled you to write to them.

How to design an effective Welcome Email

You probably have no doubts now that welcome emails are a very important card that you cannot afford to miss. Now all you need to do is read the advice that Doppler gives you to make sure you don't fail when sending these emails.

#1 Choose the best time

It is often said that the best time to send Welcome Emails is the moment after the user subscribes. However, you should not blindly trust this proposition as it depends on the type of company you have .

For example, the first email Doppler sends immediately after a subscription is a confirmation that the process has been completed correctly. The Welcome Email will arrive 24 hours later, since it waits until the new Contact has had time to browse the tool.