Factors Affecting Online Shopping

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Psychological Factors That Affect Online Shopping [Megapost]
Contents
1 Factors That Affect Online Shopping
1.1 #1 You must have a fast site
1.2 #2 You are not just a pretty face, but…
1.3 #4 Payment and shipping abandonments
1.4 #5 Coupons and offers
1.5 #6 A sale does not end before shipping
1.6 #7 Ensures secure payments
When establishing a content marketing strategy, various factors that affect online shopping are taken into account . On the one hand, the content itself. We are faced with the need for original leads for commercial real estate and fresh content . Then, we think about the dissemination and promotion of what is produced.
To think about this central aspect, which is the dissemination and promotion, that is, the presentation of our content, it is essential to consider psychological factors that affect user behavior . The potential consumer we are targeting when defining our strategy generally behaves in a certain way when faced with very specific factors. In this infographic prepared by Vouchercloud , these aspects are addressed, with the inclusion of revealing statistics .

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#1 You must have a fast site
One of the factors that affect online shopping, although it seems to be essential, is that the site where you offer your products or services, where the user is going to access your content, is fast enough so that no one gets tired and gives up. The numbers are that cruel.

[Tweet “57% of users will leave your site if they can’t access it within 3 seconds”]

In turn, of that total number of escapees (?), 80% will never return to your site . The number of subscribers you can lose by not having a fast and dynamic site is considerable.

#2 You are not just a pretty face, but…
The design of your e-commerce site plays an important role in attracting users and if you don't want to be affected by the factors that affect online shopping. As we know well, what matters is what's inside. However, it is also said that everything enters through the eyes first. And it turns out that this happens with your business. The design of your site is the first thing that the user will encounter , and this becomes a factor to take into account among the priorities.