Content Formats in Co-marketing

[subornaakter20]

The key to success in any of your campaigns will be the quality of the content you share. I invite you to choose which formats best fit the topic you want to develop and the objectives you pursue.

Below I leave you the best content formats to develop in a co-marketing campaign.

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Guest Blogging
This is one of the most used formats high school senior mailing list in a co-marketing campaign, due to its relative ease of execution.

Guest blogging consists of writing articles on previously agreed upon topics that are completely original and publishing them as a guest contributor on the partner company's website.

This way one's community has the opportunity to read the content and hopefully want to become part of the other's community.

In each post you can place several links to the allied page using keywords to facilitate the redirection of readers.

Another way to collaborate with blog posts is to write a joint article. This way, both companies can combine complementary skills, resulting in valuable content for followers who share an interest in that particular topic.

Ebook
You already know that this format is one of the most attractive for blog readers or those interested in delving deeper into a specific topic.

And in general, ebooks offer great educational value and ease of storage.

In this type of collaboration, tasks can be easily divided, either by separating content and design actions, or by specifying the content areas that each brand can develop according to its particular skills.

Webinar
A webinar is a type of online conference in which experts discuss and develop a particular topic.

The great value of these broadcasts is that, just like in a traditional seminar, listeners have the opportunity to interact with the speaker by asking questions or making comments.

It is an important co-marketing format due to its educational value and simplicity of execution, since the expert will only have to present a topic in his or her area of ​​knowledge for 30 minutes or an hour.

If any of the brands has experience in conducting webinars and has already developed a convening power for this format, it will be a compelling reason to decide on this dynamic when presenting the proposal for a co-marketing campaign.