Generate greater engagement

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As you can see, knowing who your potential client is is as important as creating a strategy. If you don't know them, your strategy will be on the verge of falling apart at any moment, because it is simply missing a very important leg.

[Tweet “When you don’t know who your #BuyerPersona is, you can write “quality” content, but your potential client isn’t interested in reading it”]

Creating your Buyer Persona correctly helps you:

Align your goals
If you know who you are talking to, it will be graphic design email list much easier to define what your campaign objectives will be and how far you want to go.

Securing your ROI
When you understand how your audience behaves, what content they consume and how, and what keywords they use to search, your strategy will be well-defined, and therefore, each digital action you take will be profitable.

Creating effective content
You will create the right content for the right audience, you will not waste time shooting arrows and doing research in vain, when you sit down to write, or have your team do it, it will be to write an article that will go directly to who you want to read it.

Creating your Buyer Persona correctly helps you generate a stronger connection with your audience, which translates into a stronger bond with them, which positions you in their Top Of Mine, and you can be sure that you will be their first option to buy when they need your product.

How to create a Buyer Persona?


When we are going to create our Buyer Persona, we must be as specific as possible. Although it is a semi-fictional profile of your potential client, we can detail each of their characteristics and thus be able to differentiate them from the rest.

Creating a Buyer Persona profile is definitely a challenge, since it is made up of characteristics, and it is often difficult to choose the right ones to define who your potential client is.

To help you a little with this task, we'll give you a step-by-step guide on what you should do before and during the creation of your Buyer Persona, as well as what characteristics you should take into account.